The mission of the image in the context of marketing a medical procedure is usually to imbue confidence and value in the mind of the consumer. In rarer cases, images can be used to convey a dread sense of profound incompetence, a terrible feeling that something is very wrong, and that a long slow descent into a hellish nightmare of pain and regret awaits. Ask your marketing adviser which strategy would work best for you.
Thanks to Ben! Original is here!