PepsiCo is a US-based international corporation with a market capitalization of $107 billion and 185,000 employees. They aren't very good at doing reflections.
Original is here! Props to AC!
Pepsi: Challenged
PepsiCo is a US-based international corporation with a market capitalization of $107 billion and 185,000 employees. They aren't very good at doing reflections.
Original is here! Props to AC!
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Would it be so hard to just put the cans on a shiny surface and photograph them?
ditto to that, Lauren! These people are so lazy... damn.
Those soda cans don't even look real...
Don't be so hard on them. Maybe the cans are tipped forward... And floating.
Also notice how the reflections are transparant :P You can see the reflections of the cans in the back through the reflection of the front can...
They don't even look like photographs of real cans. Do they not have a real sample? Maybe that's why they paid mucho bucks to have someone do a horrible ad instead of just taking a picture. I do love the floating look with the transparency...
i hope they won't sell the mist flavor in germany.
Why is the Sierra Mist can partly in focus and partly out of focus?
@tomdawg - cause it's missstttyy.
@tomdawg: it's the mist, y'see. that darn mist!
The cans are of course photographed just as they are bouncing on the table. They fell so hard that they are a bit fuzzy, it's so obvious.
Besides the PSD, does anybody else agree that the new bottle designs in general are horrible and generic looking?
@Tiffany @Lauren
Pepsi has trended towards matte samples for a while now; I did some work for them and the cans are highly matte now, they're actually dull in natural light.
They've been retouched beyond that, obviously, but Pepsi photography samples do not start off the way you see the can in the store to begin with. Nothing the photographer or retoucher can do in that regard.
Ooooh, shiny!
@Adoniram
They still retain earthly physical properties that would bend images, such as... say... a perfect circular logo though, right?
My favorite Pepsi trivia is the fact that the word "mist" means "crap" in German. Particularly applicable here.
I think the lack of masking the transparency is almost as shocking as the failed angle ... they managed to get everything wrong with the reflecting, bar having it upside down. This is so bad its good :)
I agree that the design is bad. But for a company so large and holding such a grasp on their market the designs aesthetics are irrelevant, just a change in the design (better or worse) is enough to trigger media attention and therefore sales.
But yes, it's a shite design.
@mars
Actually, for large manufacturers of bottled goods, the labels for photo samples are printed differently from they way they are in stores, and compressed horizontally, so that the curved surface of the bottle interferes less with the look of the label when it is imaged for two dimensional display.
So, kind of! But in this case, it's been taken even further, to a completely ridiculous level.
Every time I see the new Pepsi logo, it reminds me of this:
http://www.neatorama.com/2009/02/10/pepsi-logo-a-response/
Lauren - that's too EASY! I mean come on people, just because back in the early 80s we HAD to do stuff the "hard way", doesn't mean that it has to be done that way now. I mean, that's what Photoshop is for...
Verification word: spore. Weird.
Hovering soda?!?!?!
MMmmmmmmm!
They don't look real at all. The cans are designed to look 3D - but the logo is just flat pasted on them! Oh, come on....
Photography isn't hard, and if these were made before the production run, making sample prototype cans probably isn't hard either. Not only that, doing it for real rather than relying on pixelmonkeying as a crutch generally reduces the risk of these blunders.
Relying so much of your advertising on pixelmonkeying on such a valuable brand just says you're cheap.
Well, this is horrible, but if they'd tried to photograph the cans, wouldn't you see the camera's reflection in them? Just saying...
Those are some god-awful renders, they don't even look real, nevermind the reflections.
At first I was astounded at how bad this looks. But:
Did anyone here actually look at the site? The cans are animated in flash. It's a crappy flash job, but it's not a still-image photoshop issue. If you look at the way the site animates, you'll see why they didn't "just take a photo on a shiny table."
Bad photoshop? Nope... bad flash design.
By the way, here's a couple of my favorite impressions of the new pepsi logo:
Pepsi Fat Man
it was made so it can be be animated. So not a photoshop disaster.
I'd say the bigger disaster is actually the new logos. That Pepsi smile drives me bonkers every time I see it.
My thoughts on this matter:
http://www.nikdaum.com/news/2009/01/new-pepsi-logo-sucks.html
That being said, I can't believe they botched the can reflections too.
Oh obviously not a disaster; Pepsi simply hired a fantastic lawyer, went to the Supreme Court and got the Laws of Physics repealed.
The VitaminWater/SmartWater website has animated bottles, and they don't look bad at all.
That sucks.
The main problem is the logo that doesn't fit in with any laws of nature currently recorded by humans. Other than that, if the image was made for a flash, then it is still an image, meaning it can be scrutinised.
Definitely not a fail. And quite amusing.
Wow the level of people on this site fail to realize that this is likely to be intended AMAZES ME. The blur of the word MIST i get. But the reflection part seems hardly a disaster. Often times people choose different looks because they feel like it works better than the status quo reflection.
Think outside the box people. You're supposed to be artists!
These reflections need more plastic-wrapped lens flare.
Funnily enough, Sierra Mist is my porn name.
Verification word: forch. Which is something I did in my last adult film.
Yes, I agree with the statement "They aren't very good at doing reflections". The refection is not clear. I think they can approach a better graphics design firm or image editing service provider. Exactly they can help to design the clear reflection. This will surely increase their market.
Regards,
clipping path with shadow
Lotofago: they will certainly not sell a drink called MIST in Germany (though we have Irish Mist here) as MIST means rubbish in our language.
What strikes me most as a designer is how poor the new logo and design are. It's very obviously an attempt to look trendyish, minimalistic and cool like a bottle of Tsunamy soy sauce. Total failure. It looks like a poor draft from an attending design student. Not even that. I always wonder how design studios actually succeed in selling such garbage. Possibly even one of the many cases where a "visionary" project leader or boss supplied his genius ideas to the designers. Whatever: the result is so bad that they didn't even see the bad reflection in the end.
It's getting worse... http://i261.photobucket.com/albums/ii63/velvethazard/kram/pepsi.jpg
Look at the black one...
This is hillarious. What where they thinking?
Don't know if someone noticed... But the two logos on the two cans are different! Is this made on purpose? The white space on the left can is bigger than the one on the "regular" Pepsi can...
Pepsi webby 2.0? wtf wtf wtf????????????????????
...
well, at least we have a cola for geeks and apple fans...
except these are SUPPOSED to look like this its a photoshop rendering and the reflections are correct dummies
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