Yo Tyler, you might want to listen-share-learn a little bit yourself. If you're running an ad in Print magazine for Wacom, you might want to not make a mess of the Photoshopping.
Previous Employment: Oct 2008-Jan 2009 : GoateeDesign. Position Held : Artworker and general dogsbody. Reason for leaving : Tight deadline - press ad due first thing in the morning. It was 8pm, I was tired and I hurried a job. Was flattening a photoshop file for final artwork and I must have slipped. The layer must have moved... but as I said I was in a hurry and shipped the files off to the magazine. My stuff was in a box when I came in the next morning.
Bad copy too. "My name is Tyler and her's why". The logical next sentence would be something like: "My mother's old uncle she loved so much was called Tyler so they gave me his name." It seems he was holding an older model Wacom pen and they wanted him to hold a more modern one, bungling the whole damn thing in the process!
Actually, it looks like the original image was too dark and they layered a better pen image on top of it, then moved the layer. Do they even have a QC group?
I don't know where to start! The irony of it is all to much. The photoshopping is clearly an issue but the copy is terrible on every level: content; grammar; punctation; meaning.
IOf you read the text it says that the pen makes him finish Photoshop work faster. Maybe that's why it looks like this?
About the hand: Maybe his hand is so big that he messed with the pen to draw attention from it because he didn't want to get teased!!! (Yes, I'm kidding.)
I saw this one about a week ago, but I was too lazy to get the scanner out. The pen that they were going to leave in there is also giant, it's the size of his entire face. Sorry but my wacom pens aren't that large...
probably what happened is somewhere after the approval process someone accidentally switched the order of a layer or accidentally turn on a layer that had been turned off.
The caption "I love my pen" and the fact that the guy looks so weird kind of suggests that he puts it where the sun does not shine to get his pleasure. And very bad photoshopping too, probably the person who did this used a wacom tablet? Not a good advert for either of these two reasons.
@Lizzi: Correction, 'Flavor Saver' @Leo: real hands. @wickthewok: bewildering be the copy. @Howard: yes, with my pen, I get completely concepted out of my mind. @robgs: all. the. time. @photoxris: dude, if ONLY I could dream of having that 'fro. Hair is but a fond memory now @Swedish Hilton: I can handle the teasing, this page is hilarious @heath: no eyeliner, but I get that a lot.
Well, knowing the way Wacom redesigned its identity to "horrible" (look at their bloody logo... it's a design disaster in itself), it's not very surprising.
oh you mean the multi-colored decapitated Tele-tubby Hydra bugle? The interpretation was clearly something that had to be sold by some calculating creatives and ad execs, rather than produce something that sold itself. I imagine a very persuasive powerpoint unveiling. FYI, I know some creatives over there at Wacom. Not everybody bought into it.
43 comments:
"Hi, I have pierced ears and a goatee that makes me look like an arsehole, therefore I must be creative in someway or another."
omg
I love my Wacom tablet,too! I'm not a pro, but even *I* know better to do crap like that when I PhotoShop. Duuuuuude.
Is it just me or does he have an impossibly large hand as well?
This one is creepy even barring the PsD.
the pen IS mightier
Oh no he di'int!!!!!!!
His hand is freaking me out and his expression is nothing less than bewildering.
Looks like they tried to overlay a different pen to the one he's holding and the layer just sort of missed.
He thought he was going to be slick by shopping that pen into his hand, i wonder if he really owns one now..
PS: We are now calling it "shopping". Its cool and everyone is doing it. Be cool, like everyone else.
Previous Employment: Oct 2008-Jan 2009 : GoateeDesign. Position Held : Artworker and general dogsbody. Reason for leaving : Tight deadline - press ad due first thing in the morning. It was 8pm, I was tired and I hurried a job. Was flattening a photoshop file for final artwork and I must have slipped. The layer must have moved... but as I said I was in a hurry and shipped the files off to the magazine. My stuff was in a box when I came in the next morning.
I'm still waiting to hear why his name is Tyler.
Holy shite, and I'M the one who's unemployed? This is so not fair!
Bad copy too. "My name is Tyler and her's why". The logical next sentence would be something like: "My mother's old uncle she loved so much was called Tyler so they gave me his name."
It seems he was holding an older model Wacom pen and they wanted him to hold a more modern one, bungling the whole damn thing in the process!
wv : adsherad
He´s dead inside, a pen through the finger and no blood.....damm creative types......
Tyler? "Concepting?" "CONCEPTING?" Mmm - the heady smell of bullshit
Oh, and why IS your name Tyler?
That whole thing is clumsy and I'm a little bit scared of "Tyler".
Worst and gayest ad ever? YES WE CAN!
The pen thing is just 1% of the failure.
And look at the size of his hand. It's a huuge hand. He even had to underline it!
He has the expression of someone who's had a large finger shoved up his anus!
Actually, it looks like the original image was too dark and they layered a better pen image on top of it, then moved the layer. Do they even have a QC group?
actually they had to make him look a little more arty. the original image was way worse.
http://i189.photobucket.com/albums/z312/
onf22atnight/PSDfix.jpg
wv: multi
Tyler is doing a magic trick! lol
...I like pierced ears and goatees. I don't like bad photoshops. :P
I don't know where to start! The irony of it is all to much. The photoshopping is clearly an issue but the copy is terrible on every level: content; grammar; punctation; meaning.
I hope that Tyler is very, VERY ashamed.
That ad should have read "I Love My Chopsticks".
http://www.pencollective.com/2008/05/20/tyler-photographer/
Dude's hand is big. Live with it.
But the pen... oh the pen. That poor pen. *cries*
IOf you read the text it says that the pen makes him finish Photoshop work faster. Maybe that's why it looks like this?
About the hand: Maybe his hand is so big that he messed with the pen to draw attention from it because he didn't want to get teased!!! (Yes, I'm kidding.)
I saw this one about a week ago, but I was too lazy to get the scanner out. The pen that they were going to leave in there is also giant, it's the size of his entire face. Sorry but my wacom pens aren't that large...
"Listen. Share. Learn."
Anyone else get the feeling that Wacom aren't into practicing their values ?
probably what happened is somewhere after the approval process someone accidentally switched the order of a layer or accidentally turn on a layer that had been turned off.
Seriously, I read "shitting the elements around in layout"…
Tyler, come to grips with the fact that you wear way too much eyeliner for a boy.
I'm amazed that this could be pulled off in a design magazine. When I saw it I was speechless. Where has the designers attention to detail gone?!?!
The embarrassment that designer must feel. If he still has a job.....
...why they have had even need to photoshop an excessive Intuos pen? :|
The caption "I love my pen" and the fact that the guy looks so weird kind of suggests that he puts it where the sun does not shine to get his pleasure. And very bad photoshopping too, probably the person who did this used a wacom tablet? Not a good advert for either of these two reasons.
"the pen never leaves my hand."
His name is Tyler because that's what his parents named him.
@Lizzi: Correction, 'Flavor Saver'
@Leo: real hands.
@wickthewok: bewildering be the copy.
@Howard: yes, with my pen, I get completely concepted out of my mind.
@robgs: all. the. time.
@photoxris: dude, if ONLY I could dream of having that 'fro. Hair is but a fond memory now
@Swedish Hilton: I can handle the teasing, this page is hilarious
@heath: no eyeliner, but I get that a lot.
Wherever I go his eyes follow me.
Well, knowing the way Wacom redesigned its identity to "horrible" (look at their bloody logo... it's a design disaster in itself), it's not very surprising.
oh you mean the multi-colored decapitated Tele-tubby Hydra bugle? The interpretation was clearly something that had to be sold by some calculating creatives and ad execs, rather than produce something that sold itself. I imagine a very persuasive powerpoint unveiling. FYI, I know some creatives over there at Wacom. Not everybody bought into it.
Ah, but the genius is ... that IS what it really looks like. Criss Angel, move over!
come on hipsters. it's a soul patch not a goatee. ~snicker~
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