Wacom: Wacom Mole


Yo Tyler, you might want to listen-share-learn a little bit yourself. If you're running an ad in Print magazine for Wacom, you might want to not make a mess of the Photoshopping.

Thanks to Mike!
Next Random Photoshop Disaster

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43 comments:

Lizzi said...

"Hi, I have pierced ears and a goatee that makes me look like an arsehole, therefore I must be creative in someway or another."

S. said...

omg

Llama llama, Not yo mama said...

I love my Wacom tablet,too! I'm not a pro, but even *I* know better to do crap like that when I PhotoShop. Duuuuuude.

Leo said...

Is it just me or does he have an impossibly large hand as well?

Andrés Diplotti said...

This one is creepy even barring the PsD.

eB photography said...

the pen IS mightier

Spencer E Holtaway said...

Oh no he di'int!!!!!!!

wickethewok said...

His hand is freaking me out and his expression is nothing less than bewildering.

Benny said...

Looks like they tried to overlay a different pen to the one he's holding and the layer just sort of missed.

Owretchedman said...

He thought he was going to be slick by shopping that pen into his hand, i wonder if he really owns one now..


PS: We are now calling it "shopping". Its cool and everyone is doing it. Be cool, like everyone else.

DanH said...

Previous Employment: Oct 2008-Jan 2009 : GoateeDesign. Position Held : Artworker and general dogsbody. Reason for leaving : Tight deadline - press ad due first thing in the morning. It was 8pm, I was tired and I hurried a job. Was flattening a photoshop file for final artwork and I must have slipped. The layer must have moved... but as I said I was in a hurry and shipped the files off to the magazine. My stuff was in a box when I came in the next morning.

Heather said...

I'm still waiting to hear why his name is Tyler.

KlevaBich said...

Holy shite, and I'M the one who's unemployed? This is so not fair!

morgedoid said...

Bad copy too. "My name is Tyler and her's why". The logical next sentence would be something like: "My mother's old uncle she loved so much was called Tyler so they gave me his name."
It seems he was holding an older model Wacom pen and they wanted him to hold a more modern one, bungling the whole damn thing in the process!

wv : adsherad

MVG said...

He´s dead inside, a pen through the finger and no blood.....damm creative types......

Howard said...

Tyler? "Concepting?" "CONCEPTING?" Mmm - the heady smell of bullshit

Kafine said...

Oh, and why IS your name Tyler?

That whole thing is clumsy and I'm a little bit scared of "Tyler".

ShinjiPG said...

Worst and gayest ad ever? YES WE CAN!
The pen thing is just 1% of the failure.

And look at the size of his hand. It's a huuge hand. He even had to underline it!

robgs said...

He has the expression of someone who's had a large finger shoved up his anus!

Christina said...

Actually, it looks like the original image was too dark and they layered a better pen image on top of it, then moved the layer. Do they even have a QC group?

Photoxris said...

actually they had to make him look a little more arty. the original image was way worse.

http://i189.photobucket.com/albums/z312/
onf22atnight/PSDfix.jpg


wv: multi

Miranda said...

Tyler is doing a magic trick! lol

...I like pierced ears and goatees. I don't like bad photoshops. :P

network.funky said...

I don't know where to start! The irony of it is all to much. The photoshopping is clearly an issue but the copy is terrible on every level: content; grammar; punctation; meaning.

I hope that Tyler is very, VERY ashamed.

Loner Gamer said...

That ad should have read "I Love My Chopsticks".

Isha said...

http://www.pencollective.com/2008/05/20/tyler-photographer/

Dude's hand is big. Live with it.

But the pen... oh the pen. That poor pen. *cries*

Swedish Hilton said...

IOf you read the text it says that the pen makes him finish Photoshop work faster. Maybe that's why it looks like this?

About the hand: Maybe his hand is so big that he messed with the pen to draw attention from it because he didn't want to get teased!!! (Yes, I'm kidding.)

Josh said...

I saw this one about a week ago, but I was too lazy to get the scanner out. The pen that they were going to leave in there is also giant, it's the size of his entire face. Sorry but my wacom pens aren't that large...

gazzatrone said...

"Listen. Share. Learn."

Anyone else get the feeling that Wacom aren't into practicing their values ?

verbatim said...

probably what happened is somewhere after the approval process someone accidentally switched the order of a layer or accidentally turn on a layer that had been turned off.

DuckFive said...
This comment has been removed by the author.
Bee said...

Seriously, I read "shitting the elements around in layout"…

heath said...

Tyler, come to grips with the fact that you wear way too much eyeliner for a boy.

Shannon said...

I'm amazed that this could be pulled off in a design magazine. When I saw it I was speechless. Where has the designers attention to detail gone?!?!

The embarrassment that designer must feel. If he still has a job.....

Empuska said...

...why they have had even need to photoshop an excessive Intuos pen? :|

Avoura said...

The caption "I love my pen" and the fact that the guy looks so weird kind of suggests that he puts it where the sun does not shine to get his pleasure. And very bad photoshopping too, probably the person who did this used a wacom tablet? Not a good advert for either of these two reasons.

Kris said...

"the pen never leaves my hand."

Kris said...

His name is Tyler because that's what his parents named him.

Here'sWhyTyler said...

@Lizzi: Correction, 'Flavor Saver'
@Leo: real hands.
@wickthewok: bewildering be the copy.
@Howard: yes, with my pen, I get completely concepted out of my mind.
@robgs: all. the. time.
@photoxris: dude, if ONLY I could dream of having that 'fro. Hair is but a fond memory now
@Swedish Hilton: I can handle the teasing, this page is hilarious
@heath: no eyeliner, but I get that a lot.

Sarah said...

Wherever I go his eyes follow me.

38604010184 said...

Well, knowing the way Wacom redesigned its identity to "horrible" (look at their bloody logo... it's a design disaster in itself), it's not very surprising.

tyler said...

oh you mean the multi-colored decapitated Tele-tubby Hydra bugle? The interpretation was clearly something that had to be sold by some calculating creatives and ad execs, rather than produce something that sold itself. I imagine a very persuasive powerpoint unveiling. FYI, I know some creatives over there at Wacom. Not everybody bought into it.

Dinghead said...

Ah, but the genius is ... that IS what it really looks like. Criss Angel, move over!

karrieann said...

come on hipsters. it's a soul patch not a goatee. ~snicker~