Carl Zeiss: Lose Canon

Carl Zeiss PSD

From: pr@zeiss.de
To: art@zeiss.de
Subject: changes for press release
Please make sure you take out the branding on the camera. Remember, we are a world-class optics company, so people expect us to notice small details.


Thanks to everyone who sent this in! Original press release is here!
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60 comments:

RobIves said...

Hey, at least the reflection is right. Oh, and my girlfriend can do that- and, first.

HÃ¥vard said...

Mirror, mirror on the wall, which camera is this, would you recall?

Marcus Meissner said...

and its even reflected on top of the lens...

LiquidPhoto said...

The lens has clearly been shot separately in a studio, the massive reflections of the studio lights give that one away, oh and the angles not quite right either, camera is pointing slightly down, but the lens isn't..


Nice lens tho!

Marcelo Guerra said...

Where's the guy head on the reflection? You can see the hands, the camera, the "Canon", but no head!

FxFarlakes said...

the cam is built that way,Liquid.My girlfriend (who can do that)has one as well

Retro said...

oh c'mon don't be ridiculous, don't you see the reflection is actually a mirror from bizarro world? the original is trapped in the reflection :D

Insan Art said...

Wow. This why I use Nikon, because their lenses aren't crooked.

Bad Fairground Art said...

That was so very nearly an excellent cover-up job, too. A shoot and a miss!

Bippy said...

How nice of them to give such a high resolution original image.
With that you can clearly tell the reflection is not of the same lens. See where the writing on the reflected lens starts compared to on the 'real' lens.

Walter said...

This is too good to be true.

Terry Thomas... the photographer said...

To me it looks like the lens in the reflection does not have a hood but the one aimed at us has a hood.

Note to "photographer" in the ad. There is a new invention you might want, it's called "a tripod".

Terry Thomas...
the photographer
Atlanta, Georgia USA
www.TerryThomasPhotos.com

Terry Thomas... the photographer said...
This comment has been removed by the author.
Otto said...

Original High res: http://www.zeiss.com/C125679B0029303C/EmbedTitelIntern/PI_0154-2009/$File/PI_0154-2009.jpg

Pretty poor use of the clone tool as well, for covering up the Canon logo. Although, admittedly, not as bad as some I've seen.

jk24 said...

With Canon, you can.

And they unsharp-masked the glasses of the dude to hell. It looks as if he's not even wearing them (which, of course, is also possible).

jk24 said...

Oh, and the camera refelcts much better than the guy's head.

Ashley Pomeroy said...

Given the fact that it's an ultrawide lens, you'd think they would show a man standing on a mountaintop, or in a large cathedral, or something. It looks as if he's about to take a portrait shot of the viewer, which would be odd at 18mm.

Chris Beaumont said...

Not really sure why they felt the need to clone out the "Canon" logo on the (5D MK II?) anyway, it's a ZE lens, the newest Zeiss D-SLR line for the Canon EF-mount EOS cameras, they've been shouting for the rooftops that you can finally get a Zeiss lens (natively) for an EOS camera everywhere else!

akarelova said...

Simply stupidly cool Ps disaster:)

AV said...

No, it's not 5D. It has a built-in flash (see the thin line at both sides of the prism, i.e. between the pop-up flash and its socket), and you can even see the flash pop-up button on the left (as seen by the camera user) side of the lens mount.

It seems to be either 40D or 50D which look pretty similar from the front (checked it from my 40D ☺).

(Word verification: feckse)

Trevor said...

Re: Terry Thomas... the photographer

"To me it looks like the lens in the reflection does not have a hood but the one aimed at us has a hood."

I think it is probably the original hood. Unless they are dumb enough to photoshop *in* a hood and then *add* the reflection of the Canon logo onto the hood - the very same Canon logo they have gone to such strides to remove from the camera itself! :D

Waldobaby said...
This comment has been removed by the author.
Waldobaby said...
This comment has been removed by the author.
llama,llama not yo mama said...

Oh snap!

And while we're at it, why didn't they shop out the Armani logo on the glasses?

einah said...
This comment has been removed by the author.
einahsketch said...

THAT HAND.

Jeff said...

The guy's head is crooked one way and the camera is crooked the other way. Probably not PsDs but still pretty lame. The left thumb tip seems to be perpendicular to the lens, whatever that is, it doesn't look comfortable.

Shaunak said...

Never knew rubber lenses existed. Nice bend from the body to the lens!

photos said...

That reflection sucks in all generality, I must say.
If you're holding a camera like that, you won't be able to see the finger tips in the reflection like that.



wv: choookle

trolia said...

http://dump.no/files/1aa6e9707784/sarah.jpg

put this one out

[chief influencer] said...

is it just me or does this guy's head look like its been through the liquefy tool spin cycle?

JOHANNIS said...

X

adler said...

awesome!

itlmartinez said...

Nice hack job on the shirt too where they took out the shadow.

craftycorner said...

What a dufus graphics artist! Not getting the brand right in the reflection is criminal stupid! Especially when that is critical in the advertisement LOL! Can we say pink slip?

zora said...

actually, the reflection of the guy's head is there, there is just a bright spot of light-reflection that outshines it... either shopped or for real i don'T know... but the reflection ist there, if you look close, you can see a hint of his glasses.

zora said...

actually, the reflection of the guy's head is there, there is just a bright spot of light-reflection that outshines it... either shopped or for real i don'T know... but the reflection ist there, if you look close, you can see a hint of his glasses.

bunnywuffles said...

Trust me to see this too late when lots of posts have been removed :( I bet they were lots of fun!

Still, at least the spammers are back so that's something.

I had to post something because the WV is so appropriate:

WV - sniumph

This psd is a sniumph of snipping images and pasting them together sniumphantly.

Lawrence said...

Really Awesome!
Teeth whitening

pootpoot said...
This comment has been removed by the author.
Becca said...

interesting - what I'VE noticed has nothing to do with the lens name/reflections/etc...it's that they've cropped out the foot-bed of the flash attachment. Where his right eye is looking through the little metal threads? The angle is all wrong, they've masked what should be the electronic footbed there so that we can see his eye.

So much subtle WRONG going on in this photo!

The Printer said...

Sooooo many things!!

1. The reflections of the studio lights in the lens & the shopped-out logo.

2. The snipped out portion of where the flash hooks up to the body of the camera so that you can see his eye

3. the angle of the camera body vs. the lens is wrong, unless this lens has a slight 10 degree tilt??

4. The magical reflective surface:

4a. The surface manages to reflect things that are behind it and shouldn't be capable of reflection in that surface. (see the metal railing thing that goes back in perspective on the left side of his head - your left, not his)

4b. The lens has magically rotated about 15 degrees from the image to the reflection

4c. WTF is in the reflection below and to the right of the hand holding the lens?? it's an object that does not appear in the image, but is reflected

WV: oustlan. The creator of this PSD should be sent to Oustlan

pootpoot said...

The Smiths were unable to conceive children and decided to use a surrogate father to start their family. On the day the surrogate father was to arrive, Mr. Smith kissed his wife and said, "I'm off. The man should be here soon."

Half an hour later, just by chance a door-to-door baby photographer rang the doorbell, hoping to make a sale.

"Good morning, madam. I've come to..."

"Oh, no need to explain. I've been expecting you," Mrs. Smith cut in.

"Really?" the photographer asked. "Well, good. I've made a speciality of babies."

"That's what my husband and I had hoped. Please come in and have a seat"

After a moment, she asked, blushing, "Well, where do we start?"

"Leave everything to me. I usually try two in the bathtub, one on the
couch and perhaps a couple on the bed. Sometimes the living room floor is fun too; you can really spread out!"

"Bathtub, living room floor? No wonder it didn't work for Harry and me."

"Well, madam, none of us can guarantee a good one every time. But, if we try several different positions and I shoot from six or seven different angles, I'm sure you'll be pleased with the results."

"My, that's a lot of..." gasped Mrs. Smith.

"Madam, in my line of work, a man must take his time. I'd love to be in and out in five minutes, but you'd be disappointed with that, I'm sure."

"Don't I know it," Mrs. Smith said quietly.

The photographer opened his briefcase and pulled out a portfolio of his baby pictures. "This was done on the top of a bus in downtown London."

"Oh my God!" Mrs. Smith exclaimed, tugging at her handkerchief.

"And these twins turned out exceptionally well, when you consider their mother was so difficult to work with."

"She was difficult?" asked Mrs. Smith.

"Yes, I'm afraid so. I finally had to take her to Hyde Park to get the job done right. People were crowding around four and five deep, pushing to get a good look."

"Four and five deep?" asked Mrs. Smith, eyes widened in amazement.

"Yes," the photographer said, "And for more than three hours too. The
mother was constantly squealing and yelling. I could hardly concentrate. Then darkness approached and I began to rush my shots. Finally, when the squirrels began nibbling on my equipment, I just packed it all in."

Mrs. Smith leaned forward. "You mean squirrels actually chewed on your ... equipment?"

"That's right. Well, madam, if you're ready, I'll set up my tripod so we can get to work."

"Tripod??"

"Oh yes, I have to use a tripod to rest my Canon on. It's much too heavy for me to hold for very long. Madam? Madam? Good Lord, she fainted."

Ed Velvet said...

... and how amateur is the work on his eye? It looks like it was done in Paint. Compare his eyes...

Atomic Hairdryer said...

Shh.. This is special anti-vampire ink. Or vampire marketing ink. The marketing guys haven't quite worked that one out yet. Apply it, and vamps (or marketing messages) can appear in reflections!

Anyways, this lens comes with built in perspective correction. Aligning with film plane is soo last century, and why bother when you can shop it later?

Online Dating Nightmares said...
This comment has been removed by the author.
Online Dating Nightmares said...

I'm embarrassed about how long it took me to notice the reflection!!

http://onlinedatingnightmares.blogspot.com/

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pootpoot said...

"Compare his eyes..."

But you do realize that his right eye white (left in the picture) is obstructed by the flash shoe?

mfarah said...

Ashley said: "Given the fact that it's an ultrawide lens, you'd think they would show a man standing on a mountaintop, or in a large cathedral, or something. It looks as if he's about to take a portrait shot of the viewer, which would be odd at 18mm."

I've taken portraits with a 17mm lens for the fun of it. Results aren't pretty, let me tell you (and I almost got punched in the face for it, too).

PSD aside, This picture tries to showcase the new lens, but it's not the best way to do it, given its ultrawide-angle ethos. So it's not only a PSD, it's also a poorly thought out composition as well.

It could have been shown just as close to our POV, but with a (slightly blurred) valley or mountain in the background.

Sara de Souza said...

i actually think that's not even a real physical lens, at least the front area isn't. it looks like a 3D rendering because the reflections look too clean and vector-y.

is it so hard to just shoot the actual lens that is mounted on a camera? =/

KRAVEN said...

I really thought we were focusing on the 5-fingered hand. LOL

Coach-Z said...

That is such a cool mistake, its not even funny!

willie said...

Why is it one eye has a reflection and not the other?

AV said...

As for about rendering, I guess what has happened here is that they have used a product photograph of the lens (taken under a light dome adn also otherwise with very controlled lightning), and pasted in place/over the real lens in the photo. I don't believe it is a rendering.

Murilo Silva said...

They fixed the photo... :'(

Here, the corrected version

Niels said...

well, looks like they showed some reaction and edited the reflection out, too

Ed Hace said...

Have you noticed that logo taken out on their pr page now? :)

Deborah said...

well you say the shadow is the same but its actually not. there is an extra dark shadow under his hand and and extra white spot below that. cannt see why they would go to the trouble of adding them, maybe they were already there, either way it doesnt look right.

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