Evidently they haven’t heard of the Streisand Effect. Boing Boing comes to the rescue.

Edit: I didn’t take the post down – Blogspot automatically takes down posts in a DMCA. (In their defence, most ISPs do the same thing.)

Edit: Thanks for the Yahoo! link!

Edit: Also The Register and Jezebel! (Thanks to everyone who sent these links in!)

Edit: ABC News jumps on!

Edit: According to Extra, on Thursday, Polo Ralph Lauren released the following statement about the retouched ad:

“For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”