Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, Nelle P sunt in culpa qui officia deserunt mollit anim id est laborum.
Reader Captions:
Reader Captions:
Honestly, I don't think it matters anymore, all I ever see when I look at ads is "Lorem ipsum", akin to the teacher's gargling noise when he/she speaks to Charlie Brown. by Alex
You people. This isn't a psd. The problem is caused by barrel distortion from a wide angle lens. Duh. Everyone knows that barrel distortion causes normal words like lorum ipsum to look like lorum ipsum. By luke
81 comments:
epic fail. wow. someone was fired.
wv: holan
You'd think someone would notice this before it got put up in a shop.
Guess not...
But without those people we'd have no mistakes to point and laugh at :)
How the fuck did they not notice...
omig-d - CLASSIC!
I've worked as a copywriter for years and have always been amused by designers' 'latin' dummy copy on visuals.....
but HOW would this make it to print, let alone have the proof approved, let alone the printer not notice, let alone the shop workers not notice?!?!?!!?!!!
Maybe Globe's newest product is called Lorem Ipsum.
That has to be on purpose.
I'm not sure why they want to do that, but that cannot be an accident.
Lorem Ipsum!
wonder how many people look at this and think "i wonder what lorem ipsum is" ;-)
Agree with Andrew
wv: loozi
aha nice one.
Heil fill text!
total fail.. on a massive scale no less..
LOL, love it; I can't even imagine the amount of incompetence involved in that reaching a billboard ... and funnily enough the only person probably not to blame is the designer themselves.
How many times must producers and clients learn to not push forward concept work containing stock-site watermarks and lipsum!
The other thing is that Lorem Ipsum is used to emulate letter frequency in English, but when you simply repeat the first two words over and over again, it fails to come even close.
@Violet Parks
I'm not sure what's amusing about it; it's so we can generate a layout without the need for copy (www.lipsum.com), also if you try and write garbage (mashing your keyboard) it doesn't look like copy, it looks like garbage and so serves no purpose; and unless it's only a few words takes longer than copy pasting some latin. Using your native language isn't good either, unless it's the real copy, as certain words can have dramatic effects on a design, not from a layout POV, but visually you're drawn to certain words, like you're drawn to skin.
As a copyrighter working with creatives I'd of assumed you'd know this.
Like the superheroes"up up and Lorem Ipsum"
again, not a _Photoshop_ disaster
plus, my girlfriend can do that
@NÑ
We all know the reasons for dummy text. It´s still funny to read.
Now I´m wondering, can you be a designer and have no sense of humor?
My girlfriend can't do that. I guess I should dump her.
I just ROFL'd. Amazing!
@Yakov: you can't assume the text wasn't applied in Photoshop.
wv: entand. Didn't you undentand?
You people. This isn't a psd. The problem is caused by barrel distortion from a wide angle lens. Duh. Everyone knows that barrel distortion causes normal words like lorum ipsum to look like lorum ipsum.
Its this kind of thing that makes me wonder why *I* am having trouble getting a job and these idiots and their "quality control" still have theirs.
I'd hit it.
globe said that billboard is a placeholder for the real ad. lol ok excuses.
getting beyond the text, am I the only person who thought they were giving the Nazi salute at first glance? Just me? maybe I should shut up.
Almost as funny as the dream sequence in "Being John Malkovich" where everyone's John Malkovich and only utters "Malkovich. Malkovich-Malkovich. Malkovich!"
Quidquid Latine Dictum Sit Altum Sonatur!
My girlfriend speaks like that, when she's talking to a small owl.
Whoa. I'd like to shake the hand of the person who allowed this to go through. Simply amazing. Can't stop laughing my ass off. Whoa. I'm speechless.
Gogopuffs
Honestly, I don't think it matters anymore, all I ever see when I look at ads is "Lorem ipsum", akin to the teacher's gargling noise when he/she speaks to Charlie Brown.
@PoCoLoco
I was put in mind of a new Pokemon character:
Lore-lor! Ipsum! Ipsum!
i always get it backwards
Muspi Merol!!!
you do know that over here we like to break our eggs on the little end.
I don't suppose the printers nor the sign hangers bother reading any of the stuff they hang. As long as the colors are aligned and the poster is level, they did their job.
It's also likely that several of the people involved don't speak English, so they wouldn't even try to read the material.
If it's approved, you get the job done on time or else. Not much room for questions.
I agree it is not an accident of technique. It's an accident of effete intellectual insider humor. Think on this: what sort of person would think lipsum was funny. In any way.
Then the disaster happened: management bought it.
Is it wrong that once I recognized the text as Latin I assumed that the people behind the text were holding wands...and therefore (just for a second, mind) thought it was a Harry Potter ad?
I'm afraid this isn't a Photoshop Disaster. This photo was taken at a mall where a new shop was opening. As shops usually need to add fixtures and fittings before opening, something needs to be put over the front of the shop. Often companies put their logo or some lifestyle photography and a bit of text to say "opening soon!".
In this case, Globe were quite clever. They used placeholder text as a placeholder for their new shop. Perhaps it wasn't the best idea since a lot of people would not understand the text, and those that do cannot understand why it was used and think it was a mistake.
Quid quid latine dictum sit, altum sonatur
@N. by "I'd of" I'm going to guess you meant "I'd have". As a person speaking in English, I'd think you'd know that.
Well, I read through all the comments and still didn't know what the disaster was, but finally figured it had something to do with the words...so I googled and now I understand. I don't believe your average person knows this.
wow. just wow. even if it's not really a psD, it's still hilarious. also, does the shop beside look like cd-r king?
The suggestion that blank adspace would be wasted with Lorem Ipsum rather than some corporate guff is massively improbable.
Why not use the usual bland copywriter filler text: "New opportunities coming soon!"
or "Globe - making the world a better place". That's the very usual approach.
You think that Lorem Ipsum would ever be approved over that?
Nah. This was not intentional.
I much prefer the Klingon over the Latin. More people will understand the meaning of your statement.
Dejpu'bogh Hov rur qablli!
Says much more than, Lorem Ipsum.
WOW!
@N
I think you've missed my point! And I reserve the right to be amused by whatever I like, thank you!
As for lecturing me on the theorem behind 'dummy' copy, I'm afraid you're preaching to the converted, I KNOW thank you!
What a bizarre comment.
Also - watch your grammar, otherwise copywriters like me will get offended chum!
@N ...
"as a copyrighter" - what's a "copyrighter"? Are you claiming to be a copywriter? Not very effectively, I'm afraid...
And you (the non-copywriter) think "lorem ipsum" IS Latin? Sorry. It's not....
And "as a copyrighter" you'd OF assumed...
I'd've assumed you failed high school english.
Mm.
I do see goojafrooja caught some of this.
PHAIL! http://bit.ly/learnps
At the risk of sounding like an idiot...
Is the description underneath the photo random text or something else?
Also, I googled 'Lorem Ipsum' and does have Latin roots.
Don't copyrighters like you also need to know about punctuation chum?
Not the fault of the photoshop artist, so not a photoshop disaster, right?
InDesign Disaster?
Plus, *tsk tsk*, terrible use of Lorem Ipsum.
@Stevo
Quark. An InDesign person would use "fill placeholder text" in which case he/she wouldn't need to copy/paste the same lorem ipsum three times.
@All
NOBODY "let this out". Designer was promised but never given a line of copy. Because he's a freelancer he could not take the decision to miss deadline. Because this is the first time he works with Globe AND he was being had, he sent it like that to the printer. There was nobody to "approve" this job.
sorry, I do not understand it!
Designers often call "Lorem Ipsum" "latin" for short - no it's not genuine latin... go to that lipsum.com site for the full story if you don't know it.
I'm going to put my hand up again and say I don't mind if some non-photoshop disasters are in this blog as long as they're generally in the realm of design/retouching/artworking fails. That's my opinion.
I am certain Globe is in the Philippines. I wonder if they have an international branches. I am surprised they got photoshopdisastered! too bad!
Well, Bonnie, in Potter Puppet Pals "lorum ipsum" is part of the Elder Swear. http://www.youtube.com/watch?v=TqTHmzMk0Cw
Hed here and here and here.
http://gercek-olay.blogspot.com/2009/09/trn-altnda-ezilerek-olen-motosiklet.html
"I want to know why you made a billboard with that stupid text?
- I used a filler, I was waiting for real text to come
- Well, maybe you should email me to get that?
- I send you 16 emails, two sms and called, twice.
- Well maybe you should try third time? You're fired"
My girlfriend can copy and paste that.
Thank you for sharing such a nice article.
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I assumed the mistake was that people at different distances from the camera were all touching the same hanging paperclip family... either way, the ad is funny.
Okay, so here's what happened: the client calls the agency and says "We have this space booked we've totally forgotten about, we need to fill it NOW. Help!!"
The agency cobbles something together in five minutes (easy, since they've worked with this client for years), sends the design draft with dummy text to the client, follwed by the copy in a separate mail slightly later, since the copywriter was in a meeting during the five minutes in question.
The client okays the draft + copy, the AD inserts the real copy and saves the file with a file name that's only slightly different from the name of the draft file. Then proceeds to send off the wrong file to the printers, since he's late for a meeting and really doesn't have time for this anyway.
At the printers, no one reads the copy. They never do. Or if they do, they've given up on trying to understand what these weird agency freaks are on about ages ago anyway. And, since there's no time, neither the agency or the client check the finished article. Instead, it goes straight to the outdoor media company, where the poster is hung by someone who hardly speaks English anyway.
In short: shit happens. But, I might add, seldom with such admirable consistency and spectacular results as here.
I hope I'm not the only one to do this but I held my computer screen up to a mirror to read what it said....then I read the comments
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lipsum is funny like test card F is funny here in England. It's a nod to something a bit odd, antiquated and idiosyncratic, rather than keyboard 'mash'
I've always liked the rumour that extras chant 'rhubarb' over and over in long shot scenes rather than making converstaion, because it has a nice consonant formation that looks like you're talking
Copyrighting and copy-writing are different, and N you seem to fighting yourself here? have you no good humoured affection for the quirks of your trade? How odd!
P.S i only wanted to comment in the first place because my WV is dolor!
HAHAHAHA
I guess the workers thought it was promoting some pretentious new Latin product?
Is it possible to ban all these spammers in some way?
Lorem Ipsum
lol i also saw it here in the philippines :))
Maybe it's not supposed to be an advertisement. Maybe it's surrealist art.
Sign of the Times: New roman.
I seriously think they're doing this on purpose. Part of their ad campaign somehow. It really cannot be an innocent mistake. Seriously...! *laughs*
Globe is a telecommunications company from the Philippines, and the ad features people from all over the world.
Could the Lorem ipsum headline be a failed attempt at cleverness and not an unnoticed mistake?
Message being - "no matter where you're from or what language you speak, Globe will keep you connected."
Far fetched, I know. But maybe not as far fetched as no one noticing the mistake.
Globe is a telecommunications company from the Philippines, and the ad features people from all over the world.
Could the Lorem ipsum headline be a failed attempt at cleverness and not an unnoticed mistake?
Message being - "no matter where you're from or what language you speak, Globe will keep you connected."
Far fetched, I know. But maybe not as far fetched as no one noticing the mistake.
what mean lorem and use lurem in blogspot
I can hear the proofreader? Who knows ... "Well, I don't understand it, but oh well, here goes!" Kind of reminds me of the "Underneath that" from the Cake Wrecks blog!
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