Apple: Logo No Go


Breaking news: Someone inside Apple's graphics studio sends in a bit of flaky comping
Next up: Someone fired at Apple!

Thanks to Ms X! Original is here!
Next Random Photoshop Disaster

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38 comments:

TwistedTool said...

Apparently you haven't heard about the new Apple logo!

Spencer said...

Is that the reflection of the reflection? Reflection from the one laying face down reflected back onto itself?

ekasperc said...
This comment has been removed by the author.
Shaindel said...

and also here LOL
http://www.apple.com/ipodtouch/gallery/

[ Joey said...

"Is that the reflection of the reflection? Reflection from the one laying face down reflected back onto itself?" agree!

Thats an 3d rendering..

Allen said...

Sup dawg, I herd you liek reflections, so I put a reflection in your reflection so you can look at a reflection in a reflection.

Isha said...

My ipod can not do that.

Jeff said...

If it's a 3D rendering, then it's not a photoshop fail.

Obi said...

I also think that the doubled apple logo is the reflection of a reflection of a logo.
Surrounded by reflective surfaces, their graphic team would probably get too tired to photoshop things around.

Jens Ayton said...

“Thats an 3d rendering [sic]”

Right – and the ability to render reflections has been around since the seventies. The real disaster is that the bounce limit is way to low for this scene.

427 said...

You're waiting for a train...

PoCoLoco said...

My lawyers are standing by to SUE the first ass that violates my copyrighted name by referring to this as APPLEGATE.

Yo Momma said...

What the hell am I looking at I don't see anytnhing.

zack said...

It's not a reflection of a reflection. The top iPhone's logo is reflected off the bottom one. For another reflection to occur, we would have seen the top iPhone's logo reflected on itself *brain splodes*

BecBennett said...

Yeah I dont get what I'm looking at either...

Donna said...

Folks - this is a peek at the NEW 6G network.

Rachel said...

The problem is that the reflected Apple Logo is in the wrong orientation. The leaf of the reflected logo should not be pointing toward the top of the lower iPod. It should be pointing towards the far edge of it.

cdrudy said...

The reflection is at least physically accurate (as far as light goes).

Insider tip: Apple (or the company they ship the job to) uses Luxology Modo (http://www.luxology.com) for all their product shots now.

Mrdk said...

It's just a reflection…
Hard to use youre brain, right?
Until now I unsubscribe this blog…

Dennis T G said...

Apple: way go. Thats a reflection of the reflection like everybody says. Would Apple use PS to stack two ipods in the same image? Its 3D or a real photo.

I'm always amazed that Apple images turn up here, you should have learned by now that you'll only look stupid in the end (remember the face time photo?).

Bryan said...

Well done to the more observant amount you. It's IS a reflection of a reflection.
It's an enhanced photo rather than a 3d render.
As you can see from the face down ipod, the logo is the middle, so there's no way the top ipod's logo could be reflected anyway. So you are seeing the reflection of the bottom ipod's logo, reflected back from the bottom of the top ipod.

franky82 said...

But where is the disaster ???

Mario said...

there is no disaster

Lock said...

Someone fired at PsD! ;]

GutoZZ said...

If you watch theSteve Job's presentation about Apple's new products (available at the website), you will notice that the same image is used for lauching this new iPod Touch!

Kelly Wm. said...

Silly humans!
Get your 3-space reflections right before you try toroidal n-space reflections!

TechNGuide said...

The photo was shot, not photoshop-ed. The Apple logo has always been in the middle of all iDevice. So tell me. How can the top iPod Touch's Apple logo be reflected. So obviously both apple logos are from the bottom iPod Touch.

r0tgut said...

Yeah, I'm lost. I don't see a disaster here. What I DO see in extreme nitpicking on the part of some of the other bloggers here and PSD itself. I call FAIL.

edicius said...

You're viewing it wrong.

ANSGAR said...
This comment has been removed by the author.
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Nina said...

To all:

The mistake is, that you CANNOT see the reflection of a reflection without the thing it's reflected in in the first place!

If the bottom phone gets reflected in the top phone, we would first have to see the reflection of the back of the top phone and within THAT the reflection of the reflection of the bottom phone.

Sorry, I couldn't describe it any more clearly. The thin is: We see the back of the bottom phone and the reflection of the reflection of the bottom phone - but no reflection of the back of the top phone.

Otherwise, if the distorted bit is supposed to only show us the reflection of the back of the top phone, it's rotated 90° anti-clockwise.

In both cases, this is most certainly a PsD, whether created with Phontoshop or not I don't care.

Lock said...
This comment has been removed by the author.
Lock said...

@Nina the logo is not on the top part of the iPod but in the lower one, as you can see from the bottom device. That's why you can't see the top one logo: it's too down to be seen (more or less where the two device touch themselves). and, yes, that's a photo, blame camera! ;]

p.s. meh at typos... can't correct mostakes...

ben said...

This is crazy read more about it at seo help

zeppo said...

This image has been warped somehow. The two (volume control?) buttons on the side of the face-up iPod are in a straight line but their reflection is warped, even though the reflecting area in the face-down iPod is perfectly flat.

zeppo said...

Also remember that when looking at a mirrored surface, angle of incidence equals angle of reflection. If you are looking at a mirrored surface at say a 30 degree elevation angle then what you see in the mirror has to be at a 30 degree elevation angle on the far side of the mirror. When I look at the darker secondary logo reflection and try and follow a ray out from the far side of the mirrored surface at the same elevation angle my brain tells me that there's empty space there.

Nina said...

@ Lock: Never mind, where the logo of the top device is or is not. The point is that you can't see the reflection of the top device AT ALL!

Maybe it's more understandable if I give you an example: Imagine standing between two mirrors. You look directly in one mirror, the other one is behind you and reflecting the back of your head. What you would see now in the mirror you're facing is:
1. your face
2. the image of the mirror behind you, showing you the back of your head
3. within THAT, the image of the mirror in front of you, showing your face
and so on ad infinitum

Point is, you would always see: face - backside - face - backside ...

What we see in this image, is face-face. And that is wrong, hence this is NOT a photo but a PsD.