Just when I thought that PSD was making a real difference in the world, Aldi go and do this.
Thanks Wiebke for scanning and sending this to us. If you can’t see the PSD, our red circle image should help you.
Designer: Which cropped image do we use in this advert?
Director: The Front one
Designer: Ok I’ll make the change after lunch…
Director: (after lunch) Have you sent the advert to print yet, don’t worry about proofing it?
Designer: Send..hic..ing it now… hic…
(5 days later)
Director & Designer: Oh F%&$! by Leif