17 Comments

Aldi: Hard To Believe

Posted on 23 September by Vernon
Just when I thought that PSD was making a real difference in the world, Aldi go and do this.

Thanks Wiebke for scanning and sending this to us. If you can’t see the PSD, our red circle image should help you.

Reader Captions:

Designer: Which cropped image do we use in this advert?
Director: The Front one
Designer: Ok I’ll make the change after lunch…
Director: (after lunch) Have you sent the advert to print yet, don’t worry about proofing it?
Designer: Send..hic..ing it now… hic…
(5 days later)
Director & Designer: Oh F%&$! by Leif

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  • Waldobaby

    I don’t know German well at all. Does “0 ca.” mean the mums have zero calories? My red circle thingie seems to not work, so that’s the PSD, right?

    • Hr R

      I think that the PSD might be slightly above to the right of the “0 ca.” text (which by the way means that they are selling a pot which has a diameter of 50 cm).

      • Uccle

        And I think that “Waldobaby” is just being ironic because it indeed seems to be a bit ridiculous to apply the red circles in this very obvious case …

    • Jorge

      The crossed out o is a symbol for diameter and “ca.” is an abbrevation for “circa”, which means approximatly…
      So it seems to be the the aproximate diameter of the a plant called “Bauernchrysanteme” in an 19cm pot.

      Great stuff, ey? ;-)

    • Guest

      You could try google translate… but here it is:
      Bauern Chrysanthemum

      In the 19-cm pot, autumn colors:
      White, red, yellow, brown.
      Ø 50 cm. (Ø i correctly the symbol for diamiter)
      per plant.

  • http://www.facebook.com/profile.php?id=619586555 Leif Beaver

    Designer: Which cropped image do we use in this advert?
    Director: The Front one
    Designer: Ok I’ll make the change after lunch…
    Director: (after lunch) Have you sent the advert to print yet, don’t worry about proofing it?
    Designer: Send..hic..ing it now… hic…
    (5 days later)
    Director & Designer: Oh F%&$!

    • http://www.facebook.com/profile.php?id=619586555 Leif Beaver

      Thanks Vernon for the Readers comment! :)

  • Kat

    This right here. This is why I subscribe to this blog.

  • daemonmonkey

    I believe this is not a PSD, but a typesetter fail. The printing plate had a shift during creation. After 500000 prints they found out, but then it was too late as another 250000 were printed (so I guess)… 

    • Waldobaby

      That’s a little like saying they bought a bad can of cement or a block of cheap wax…

      Both sound legit as hell.

    • Ed_W

      That’s exactly what it is–very long runs of cheap, commodity level printing are priced by the ton and plate shifts that don’t get caught for a few hundred thousand copies are not unexpected.

  • Cropper

    That is an action shot with a double image strobe effect. Very high tech.

  • http://pulse.yahoo.com/_L5DQFVHHBFI4PF2NWAP3RBJAHA kleenex

    She is a woman having an outer body experience..

  • AnnPopovic

    This isn’t a PSD. The chrysanthemums are actually a method for disguising pot that’s SO good it’ll have you seeing double and/or doing all your housework at speeds faster than light (which would mean you can grow something other than pot).

  • Stella

    Johann:  I have change this ad for the garden center – they want the woman to be holding the rake instead of the broom.
    Heinrich: So, what’s the big deal?
    Johann: The girl isn’t standing right for raking and I only have one picture of a rake.  I wish photoshop had directions in German.
    Heinrich:Eh, that doesn’t seem so tough.  I bet I could do it with my eyes closed.
    Johann” Oh ya, 50 Euros says you can’t….

  • Bob

    I don’t see any unexpected problem. 
    The black hole attracting the previous post’s bottom is continuing on its orbit and now pulling this one vertically. The camera can’t quite resolve the light distortions from the gravity waves.

    No PSD, then…

  • Synthprax

    Wow. This is an example of don’t-care.