Rimmel London: Doctored Deschanel

I don’t know, Antoine.  Just do something with her.  The woman is so damned adorable it’s making me forget I’m gay!

I don’t wanna hear any whining from anybody about this PSD. Zooey Deschanel is on my personal “Pass List.” You know, that fantasy list many of us have of famous people we’d be allowed to sleep with if and when snowballs stop melting in Hell? So suffice it to say, I know me some Zooey, and I know when somebody’s been messing with her. So, whoever did this, I will hunt you down, and you will pay for the evil that you have done here.

Thanks Roberto and Steve for the find. You can read about more about the Rimmel Ad and Zooeys response via Huffington

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  • http://www.facebook.com/people/Enrique-Dueñas/633559683 Enrique Dueñas

     That statement is worth of Solomon Kane.

  • Mr Lemoniums

    if on the picture it hadn’t said it was Zooey then i would have said you were lying and it was some completely random person… how can you shop someone to not look like themselves anymore? where is the decency in ruining beauty with a weird, almost hideousness? >:C

  • Stephen Whibley

    Next we’ll be having a mail order catalogue photo shown with the caption “but the girl in this lives down the bottom of my street and her hair is 2 shades darker than this”

    Time to change the name of this site to WeHateAnyAndEveryUseOfPhotoshopInTheHistoryOfTheWorldEver.com I think

    • jdm8

      Uh, no.

      I don’t see why they would pay someone that’s reasonably to very famous, tell us who it is, and then make it not really look very much like said person.  That defeats the point of marketing based on hiring the likeness of a famous person.  The face has been heavily altered, to an unnecessary degree, to the point that the bottom half of her face doesn’t look like Zooey anymore, featuring a distorted lower face and altered lip lines. And there’s no reason for it, the real Zooey looks better than that. So no, it’s not about any and every use of Photoshop, this image is more about photo mutilation and not photo enhancement.

      • Bev

        Agreed.  Why bother paying a celeb if they are going to make her unrecognizable.  Definitely a psd.

        • Aaa

           Because marketing campaigns are often used to recycle money? Anyway, who on Earth is Zooey Deschanel anyway?

        • Waldobaby

           But… but! They LABELED the picture! They must have known.

          The only thing worse than being a celebrity needing a name tag is being a celebrity who is always labeled with the band or the show they used to be in.

        • Hiro_the_Eighth_Samurai

          It’s similar to how Hollywood will pay for the rights to a book or previous movie, and then change the characters, alter the story and take whatever made the previous story unique and replace them with old Hollywood cliches. What’s the point of buying those rights and then plopping out a product that’s so far removed from what the title stands for?

  • Adinnin

    It looks like they mirrored the face.. so it is even on either side…

    It’s gonna make anyone look weird !!!

  • Guest

    I don’t see psd here.

  • Andrew Bossom

    Of course, there’s going to be a whole bunch of “Not a PSD” posts. Those of us who understand that a PSD isn’t just about obvious goofs but also about the unnecessary and overzealous use of PS can sit back and take bets on whether the authors of “Not a PSD” posts have ever seen a photo of Zooey Deschanel, or indeed of any other human being. Unless, of course, Ms Deschanel has combined major cosmetic surgery with an overdose of Botox.

    • http://twitter.com/SaurioLIF Saurio

      Well, I don’t see any PSD because I don’t know Zooey Deschanel. I see a mild PSD in the overuse of the smoothing tool but I guess that must be worser than that to deserve to be here (for the comments I get that they made the lady look absolutely different, and uglier it seems, than she is).
      As I declared my ignorance, I won’t whine about non PSD. 

      • Bargonzo

         You could, of course, educate yourself and look her up for comparison. So you could actually contribute something valuable to the conversation. But surely, learning things seems too much trouble nowadays…

        • You’re an idiot.

          You’re an idiot.

          • Raf

            Why? The guy couldn’t even bother googling ZD, he deserved it. Being too lazy even for using the internet is a new low.

  • http://twitter.com/Akumana_Sakura Nuria Querol

    I also love her and I think he’s one of the cutest, sweetest things on earth.

    If I need to read Zooey Deschannel when I see the image, it’s badly doctored. She doesn’t look like her at all!!!!

  • Una

    Oh… I did not recognize her!!!!

  • http://www.facebook.com/people/Lightstriker-Stormyhahaha/1046633734 Lightstriker Stormyhahaha

    WOW Really!?  What’s the inside story on this?  Why hire and pay her? This PDS seems unethical.

  • http://snowrollersden.blogspot.com Nicewriter

    So, Zooey has become a zombie? Now she can be on her sister´s show at last!

  • Designed2Think

    Obviously the nose is narrowed far beyond recognition. The lips are not even close to the fab ones on her “real” face. Beyond that, intense over smoothing & highlighting. Embarrassing!

    • Mapson

       I think the nose is not narrowed, but lenghtened. Even the old shadows are still there (copied).

  • Dai

    This is more a Portrait Professional disaster – over use of the sliders me thinks. Her face is so flat and featureless in this image that if she moved her bottom lip her nose would wiggle. Bet her arse is spotty.

  • http://www.mynameisjay.com/ Jay

    I’ve spent a lot of time meandering around CVS with my wife as she looks for makeup. I have to say all of these advertisements are over-photoshopped. “Great, a big star is promoting out product! Let’s photoshop her to oblivion!”

  • http://pulse.yahoo.com/_L5DQFVHHBFI4PF2NWAP3RBJAHA kleenex

    So they added a little spackle, paste, and extra makeup on the model before the shoot.  That is the in thing these days…

  • Biuni

    Frankly, I don’t see this as a PS Disaster. Unfortunately, these days, advertising always goes for too much PS on every model, regardless if it’s Zooey  Deschanel or some anonymous. They overdid it, as always, and it’s almost as if it’s not Zooey anymore. But still, it’s not a bad job. It’s just the way things are…

    • Rafael

      So you’re saying the real disaster is that disasters became the baseline for advertisement? I would agree. That’s a disaster, indeed.

  • Bev

    This is a travesty.  Zooey is adorable — this looks like a RealDoll made to resemble her.

    • Bobo

      Yeah, but who wouldn’t want to bu _that_ Real Doll? 😉

  • Ben

    Doesn’t even look anything like her!

  • Cropper

    Great comments. It seems that promoting the product is more important than the beauty or fame of the model.

  • LunaticDesire

    I wouldn’t have recognized her if her name wasn’t in the title. This is some serious bs.

  • flickerKuu

    Do you guys get all bent out of shape when someone uses makeup to improve their looks too?

  • CragAntler

    Who’s THAT girl?

  • RichardWagner

    NEWSFLASH: In the early morning hours, right before an important photoshoot, mysterious forces (from outer space!) replaced Zooey Deschanel with a partially melted life-sized Barbie™ doll. The New Zooey Deschanel™ wasn’t available for a comment. The whereabouts of the 1.0 version of Zooey remain a mystery.

  • http://www.facebook.com/Catgrin Christine Fisher

    Changes made to Zooey include:

    Colorizing – both tinting her eyes aqua green to provide the correct contrast with the fushia make-up (her actual eye color is pretty grey-blue), and airbrushing all of her skin to a solid matte cool tone (her natural skin color is more peachy)

    A nose job – her nose was both narrowed and bobbed by editing shading on the underside

    Chin job and neck job – her chin line was made more square than it is naturally, and her neck was thinned, this was accomplished by darkening “shadows” vertically down her cheeks and neck, and then drawing in the chin they wanted her to have

    There’s more as well. They did colorize, but didn’t alter the shape of her natural lips much. Side-by-side photos were posted on Huffington, so you can see the damage clearly there even if you’re not familiar with Zooey. http://www.huffingtonpost.com/2011/03/21/zooey-deschanel-rimmel-photoshop_n_838271.html

    This is definitely a PSD! Anytime a familiar face is so edited that they are unrecognizable, too much editing has occurred. If you’re unsure what the problem is, consider this: pictures of Zooey Deschanel are almost always presented at least minimally edited. That’s how we normally see her. For us to not even be able to recognize her, a great more editing, and all of it unnecessary, must have occurred. 

  • Marc Doyon

    fixed it http://i.imgur.com/ZF9MT.jpg