14 Comments

Levi’s: Less than Graceful

Posted on 24 September by bryce

The irony of an obtuse cut-out next to the slogan “cut with grace” is better than any pithy line I could come up with.

Photoshop disaster

Leather gloves and bare-feet rarely go together – but when you have a severed boot to accompany your boot cut (haha) jeans, anything is possible.

We got this so many times the last few days we decided to to feature it. What do you think happened here? Is it a disaster or is it just bad placement of the ad?

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  • whatever name

    for god’s sake! this is MADE ON PURPOSE morons!

    • Bev

      If it’s on purpose, what purpose does it serve? Enlighten us. ;)

      I have to admit, I rejected this image a few times because I thought it was a problem with the printing layout, but the extra foot still makes zero sense. I still can’t figure out what happened here.

    • JStass

      Yeah, I really can’t see the purpose of this. I guess if the intent is to make you stop and look at the ad longer, then it certainly succeeded there, although my attention is hardly on the product. So do we have two ads here, one with a girl awkwardly posed and another with disembodied legs? I’m really baffled as to what this image mashup might be trying to do.

  • stella

    Well, ain’t that a kick in the pants!

  • DanE
  • Sascha
  • Skeptic

    Here is the original (of the left part of the image) at Levi’s Canada:

    http://www.levi.ca/canada/en/default.asp

  • http://www.facebook.com/people/Lightstriker-Stormyhahaha/1046633734 Lightstriker Stormyhahaha

    After seeing the links, I think it’s low budget Cubism. Hacks!

  • Cropper

    These Boots were made for ‘shoppin’ …..

  • Tom

    I guess you could say ….she has 2 left feet.

    How am I the first to make this joke.

    I guess that they could have had it so that they only show the left half of the ad and it would make sense.

  • SL

    Bad choices on the two images to be next to each other. Maybe they couldn’t find a second images better for page two of the ad.

    P.S. I don’t know why Levi’s calls it boot cut skinny. They look like flare jeans to me.

  • dai

    That’s not a PSD – she had a cold. Arseshoe, arseshoe

  • Deano

    Check out the October issue of Fast Company. There’s a version with a male model with the same screw-up. “TAILORED FOR THE YOUNG AND HUNGRY” the headline says. Methinks they should rewrite it to read “TAILORED FOR THE YOUNG AND JOHN CARPENTERS’ THING.

  • Yo_Momma

    That model is getting quite tall. She has grown at least a foot since I saw her last.