E. LecClerc: Cutting Prices and Products

In North America, we have Target to slash prices. In France, E.LecClerc literally takes a knife to their products.

Photoshop Disaster

I have to check the owner’s manual, but it doesn’t look like the microwave should be floating OR balanced on a blade. Ah, here’s the manual for the microwave.

Micro-ondes? What the hell is that?

Thanks Bruno for the find. The original can be found in catalogue Leclerc.

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  • smrk

    Comic Sans! :)

  • https://twitter.com/BryceBladon B Bladon

    My French is terrible. Maybe the knife is for sale and E.LecClerc is showing off it’s cutting capabilities.

  • OurJames

    “Ondes” is French for “waves.” So “Micro-waves.”

  • Lightstriker

    e-leclerc 3: Rise of the Machine.

  • http://twitter.com/richardginn richardginn

    I want this microwave though…

    Why have a boring one that sits on the kitchen table when you can have one that floats in the air.

  • Alexandra

    It’s e.Leclerc, not lecClerc… funny btw !

  • Stella

    Leave it to the French to invent a microwave for people who can’t fit one over the stove, but don’t want one taking up counter space – a microwave that floats in the air. Of course, there are drawbacks – like the microwave getting in the way of your tomato slicing – or knocking a hot pot of soup off the stove – or banging your grandpa on the head while he naps in the other room – or drifting out the open door with your hot pocket still inside. The French have never been known as great inventors – must be all the wine.

  • marcy

    Remember the old knife commercials (ginzu?) where they would cut through a tin can and then prove the knife was still sharp by slicing a tomato? This ad goes one better — This knife slices a tomato so easily that even your microwave can do it!

  • http://twitter.com/bevtastic7 Beverly Jenkins

    Microwave of the future! I love it. Food comes out lighter than air.