Calcu: That’s Some Bull Right There

There are a lot of little things wrong with this one, but there’s absolutely nothing wrong with a bottle of wine bigger than a tennis racket.

Photoshop Disasters

The marketing department behind this has taken the shotgun approach with the cut-and-paste tool. It’s a sort of white person wish list – unstylish hat, beach sports, and a bottle of rosé with a minimal-yet-tasteful label.

Nice catch Bruno. You can see the original on their Facebook page.

  • stella

    I don’t think those are tennis rackets – they remind me of the paddleball rackets we used in Junior High P.E. And the ball looks like a paddleball ball, if my memory is correct. Nonetheless, the rackets are still too small. Or the bottle is too big (although there are some people who would say there is no such thing as a too big bottle of alcohol).

    • Nasro Subari

      There is no such thing as a too big bottle of alcohol!

  • Andulamb

    I think the concept is that the wine is on vacation. So the bottle is wearing a hat and has racquetball equipment. (Or something similar, but beachy — you can’t play racquetball on the beach.) And if that’s the case, then everything is correctly scaled.

    • dma

      I don’t want my wine going on vacation. I want to be the one on vacation!!
      Nice play for Devil’s Advocate, but the ad is still a total disaster.

      There’s just no love in Racquetball…

  • Waldobaby

    The bottle bottom, the solar arch, the extremely dumb y-w ligature, four different fonts in 8 words, the lack of a shore line, the curved bubbling sea, the frosted sand, the cloned “footprints” and rocks, the infinitely thin visor strap and excruciatingly sharp bottle edges. That’s all I got.

    • Roderick

      I agree that technically, it’s complete crap. Even the the horizon isn’t flat, and what’s that curved white line in the sky all about?

      I suppose what matters is: does it apppeal to the target demographic? It certainly does nothing for me.

    • Andulamb

      How about the cloned sand “piled” in front of the bottle? The way it just fades away at the edge — because sand just fades away like that.

  • Jon

    That’s one of those Magnums, right?