Category Archives: reflections

Adobe: Wet Floors Are Dangerous


Here’s the formula I use to determine how disastrous a piece of work is:

Badness equals quality expected divided by quality delivered.

I mention this because this is one of those infinity-divided-by-zero moments. Thanks to Jethro!

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Pepsi: Challenged

Pepsi PSD
PepsiCo is a US-based international corporation with a market capitalization of $107 billion and 185,000 employees. They aren’t very good at doing reflections.

Original is here! Props to AC!

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Levi’s: Reflective Defective

Levi's PSD
Here’s that design process in full:

  • Receive requirement
  • Sketch out rough
  • Get approval
  • Create artwork
  • Review
  • Create finished artwork
  • Preflight and proof
  • Print
  • Notice reflection is upside-down*

*optional

Thanks to Qx!

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